It is difficult to do video marketing right. In this industry, there is one big website that almost everyone is on. However, as Marc Zboch talks about, you need to be on other video sites as well. Being on only one video site will hurt you in tremendous ways. It will prevent you from reaching your full potential as a brand, and you might find that you are missing out on a lot. Your brand can benefit a lot from going on websites that are not YouTube. While YouTube is the biggest search engine in this field, it is not the only player, and you will have a few benefits if you go elsewhere for a while. It is not just about marketing, but it is also about security for your brand.
What Is Vimeo
Vimeo is a video-sharing site that is similar to YouTube. However, it is not as popular, and you won’t find many of the same creators on there as you would on YouTube. Vimeo is focused on having its video service be its product. It is not like YouTube where you are going there to watch a specific creator. There are multiple subscription plans, and this is how they make their money. However, you can be a creator on this website, for free, without many restrictions. The big thing is that there is almost no free service here, and you won’t find a lot of things that you would on YouTube. This makes it a very niche product that isn’t fit for mass-market consumption.
Doing Video Marketing Well
The first thing you need to know is that it is the same video marketing as you would on YouTube. You still need to understand basic content marketing principles to be successful here. It means understanding how to promote your videos and create the right titles and thumbnails to make them appealing. While the audience isn’t very big, you can still get thousands and even millions of views on Vimeo. The biggest thing you won’t get is the ability to have millions of people take your content viral. This is mostly because virality is highly dependent on reaching another audience that you wouldn’t otherwise be able to.
Expanding Your Reach
The biggest way your brand will benefit is by expanding your reach. While there might be some overlap, both audiences will not be the same. This means every time you are putting a video on Vimeo, you are reaching a totally new audience. The people who are watching on YouTube will not be watching on this website and vice versa. You get the opportunity to really extend your reach and have new people come into your funnel. If you are a good marketer, you will be able to turn this into a great opportunity. You might even find that people convert more when they come from this website than from YouTube. This is often the case with premium websites versus ones designed to appeal to a bigger audience.
Protecting Yourself from Getting Banned on YouTube
If you have been on YouTube, you know that there is a large possibility that your content can get banned. Marc Zboch talks extensively about this, and this is why it is recommended that you have a backup in place. If you are using video to improve your business, then you should be doing this in the first place. You have to take control of your business, or you might end up losing it quickly and easily. By having this backup, you are insulating yourself from whatever issues could come up. It is almost guaranteed that you will then be able to continue running your business if you get banned on YouTube. Doing simple things like this will help make sure that your business stays afloat for a long time.
Saturating the Search Engines
When it comes to search engine rankings, it is better for your videos to show up in multiple listings than just one. By having your videos on Vimeo, you give the Google algorithm another place to look for videos. You might see that your videos rank multiple times for certain search terms. This means there’s a greater possibility that people will click on your video when they are on Google. It also means you will get a much bigger audience, which is crucial to expanding and keeping your brand afloat. The only thing you have to worry about is if your videos are not good, which is something for another time and place.